Operations, commercial performance and transformation

Make your business work better through growth and change.

I review and improve the structures, workflows, systems and support teams behind delivery and commercial performance. That can mean fixing a specific problem or leading a larger transformation from design through implementation.

Steph Rigg-Smith
ClarityControlExecution

Operational change is rarely confined to one part of the business.

Growth, restructures, new systems and changing commercial priorities tend to expose the same underlying issues: unclear ownership, manual workarounds, inconsistent information and processes that no longer fit the business.

I work across the commercial and operational detail to identify what needs to change, develop a practical plan and support the business through implementation.

01

Growing businesses

For founders and leadership teams that need stronger operating discipline, better visibility and less dependence on a small number of people.

02

Established commercial organisations

For media, advertising, technology and service businesses redesigning sales, support, systems or delivery operations.

Support can begin with a focused review or continue through implementation.

View services
01

Operations & Profitability Diagnostic

A focused review of the way the business currently operates, where time or margin is being lost, and which changes should be prioritised.

02

Workflow & Service Delivery Redesign

Clearer workflows, ownership, service standards and practical documentation for teams that have outgrown the way they currently work.

03

Sales & Commercial Operating Model

Sales structures, support models, account allocation, targets, KPIs, incentives and reporting designed around the commercial strategy.

04

Systems, Technology Stack & CRM

Business requirements, platform and procurement reviews, implementation planning and adoption support before more money is committed to technology.

05

Transformation & Fractional Operations Leadership

Senior operational leadership for a defined period of growth, restructure, integration or change, from planning through to implementation.

From understanding the problem to making the change work.

See the approach
01

Diagnose

Understand how the business works and operates today.

02

Design

Define the future state, responsibilities and measures.

03

Deliver

Build, document, test and implement the change.

04

Embed

Transfer ownership and make the new approach sustainable.

30 years across commercial strategy and the detail of delivery.

I began working in advertising in 1997 and have led commercial operations, sales operations, systems implementations and business transformation across Australia and New Zealand.

My experience includes P&L and annual planning, ANZ operating models, sales and support structures, CRM and booking-system implementations, workflows, governance, reporting and change delivery.

More about my experience

Tell me what is happening in your business.

You do not need to select a service or arrive with a finished brief. We can begin with the problem, the change you are facing and the outcome you need.

Contact Steph